TRUMPISM: Most Latinos identify first as working-class Americans

Don­ald Trump lost the pres­i­den­cy, but showed Repub­li­cans a way to win the cul­ture wars with work­ing-class Hispanics.

Despite four years of being defined as a racist for his rhetoric and harsh immi­gra­tion poli­cies, Trump improved his mar­gins in 78 of the nation’s 100 major­i­ty-His­pan­ic coun­ties. And he did bet­ter with Lati­nos in exit polls of each of the top 10 bat­tle­ground states, a POLITICO review of elec­tion data found.

Joe Biden still won Lati­no vot­ers over­all. But as post-elec­tion data trick­les in, Democ­rats are grow­ing con­cerned. Trump’s notable gains weren’t lim­it­ed to Miami’s Cuban Amer­i­cans or bor­der-region Tejanos. Although Flori­da and Texas stood out for the notable shift, Puer­to Ricans as far away as Philadel­phia and Mex­i­can Amer­i­cans in Mil­wau­kee drift­ed Trump-ward.

Trump improved his show­ing among Lati­nos by scal­ing back some of his immi­gra­tion rhetoric and engag­ing in a sus­tained bilin­gual social media and TV ad cam­paign that court­ed Lati­nos based on place of ori­gin, gen­der and religion.

But, in inter­views with more than a dozen experts on His­pan­ic vot­ers in six states, no fac­tor was as salient as Trump’s blue-col­lar appeal for Latinos.

ANNOUNCEMENT

Big Tech is at war with you! They don't want you to see the truth. Bookmark us and visit daily. 

JOIN OUR POPULAR NEWSLETTER

Send this to a friend