Chicken Sandwich War Intensifies as Taco Bell Enters

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Taco Bel­l’s Crispy Chick­en Sand­wich and Spicy Chick­en Sand­wich TacosTa­co Bell­Peak chick­en sand­wich wars may be nigh.Taco Bell said Mon­day that it will test its own take on the menu item start­ing March 11 in Nashville, Ten­nessee, and Char­lotte, North Carolina.The Yum Brands chain will become at least the fourth fast-food brand to announce a chick­en sand­wich in the last month. Restau­rants are look­ing to chick­en to fuel sales this year because the cat­e­go­ry is grow­ing faster than beef. Chick­en sand­wich­es, in par­tic­u­lar, are soar­ing in pop­u­lar­i­ty thanks to the suc­cess of Popeyes’ ver­sion and Chick-fil-A’s expan­sion beyond its …


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