NFL Primetime Ratings Continue Their Collapse

The mantra “get woke, go broke” is one both the NBA and the NFL are becom­ing inti­mate­ly famil­iar with.

After doc­u­ment­ing his­tor­i­cal­ly poor rat­ings for the NBA Finals on the heels of the league turn­ing polit­i­cal, the NFL has start­ed to fol­low suit. We not­ed a cou­ple months ago that the NFL sea­son got off to a poor start in terms of ratings.

Now, ten weeks into the sea­son, it looks as though the bleed­ing isn’t close to stop­ping for two of the NFL’s prime­time spots: Sun­day Night Foot­ball and Mon­day Night Football.

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