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Face­book has helped reg­is­ter a record 4.4 mil­lion vot­ers, sur­pass­ing its goal for the Novem­ber elec­tion, the com­pa­ny exclu­sive­ly told USA TODAY on Monday.

CEO Mark Zucker­berg set the goal in June when he announced the mas­sive effort to increase turnout in a USA TODAY op-ed.

The unprece­dent­ed bal­lot-box push exceeds pre­vi­ous Face­book efforts and large-scale reg­is­tra­tion cam­paigns such as Rock the Vote in 2016, which reg­is­tered 1.7 million.

“This year, we launched the largest vot­ing infor­ma­tion cam­paign in U.S. his­to­ry, with the goal of help­ing 4 mil­lion peo­ple reg­is­ter to vote,” Zucker­berg wrote in a Face­book post. “Today, we hit our goal.”