Facebook has helped register a record 4.4 million voters, surpassing its goal for the November election, the company exclusively told USA TODAY on Monday.
CEO Mark Zuckerberg set the goal in June when he announced the massive effort to increase turnout in a USA TODAY op-ed.
The unprecedented ballot-box push exceeds previous Facebook efforts and large-scale registration campaigns such as Rock the Vote in 2016, which registered 1.7 million.
“This year, we launched the largest voting information campaign in U.S. history, with the goal of helping 4 million people register to vote,” Zuckerberg wrote in a Facebook post. “Today, we hit our goal.”