The story of former New York City Mayor Michael Bloomberg is one of a whole lot of money spent on broken promises, no results, and a bad reputation. Bloomberg’s late entry into the crowded Democratic Party presidential primary last fall was marked with the intrigue of a well-financed and well-known candidate deploying a unique strategy in an unusual race.
One of the richest men in the world, who built a financial empire complete with a massive media conglomerate reaching his name to the far corners of the Earth, Bloomberg served three terms as New York City mayor before jumping into presidential politics personally.
The Manhattan business mogul dove both feet in as a relatively fresh face whose political reputation beyond the Big Apple could best-described as “The Big Gulp” guy for his ban on large sodas. With a net worth of about $53 billion at the time he launched his campaign and coming from the same background as the incumbent president, Bloomberg was in position to brand himself as richer than Donald Trump, smarter than Donald Trump, more experienced than Donald Trump, and more successful than Donald Trump, while claiming to be a moderate voice in a primary pushing the party left at breakneck speed.