BIG Tech takes kill shot on Parler

Par­ler, a social net­work­ing app that mar­kets itself as “non-biased, free speech social media focused on pro­tect­ing user’s rights,” has expe­ri­enced a spike in pop­u­lar­i­ty in the past two weeks, with rough­ly one mil­lion peo­ple down­load­ing the app with­in a few days of the Nov. 3 election.

Users who were upset that large social net­works like Face­book and Twit­ter had tak­en minor steps to reduce elec­tion dis­in­for­ma­tion pro­pelled Par­ler to the top of the app down­load charts on both Google Play and the iOS App Store. As a result, as of Novem­ber 18, the app is promi­nent­ly dis­played in both app stores, result­ing in increased expo­sure and downloads.

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